Make no mistake about it there is a huge difference between the
two. Client Satisfaction means they are content and will not help you
increase growth and profitability. Client loyalty on the other hand
means they trust you and have faith in you, which in turn helps to
increase growth and profitability.
Client Satisfaction means they are looking for something better, client loyalty means they know nothing is better. Clients who are satisfied are short lived; clients who are loyal are long standing.
Client satisfaction means they like you, client loyalty means they trust you. A satisfied client will leave you in a heartbeat; a loyal client won't leave you until your heart stops beating. Satisfied clients have one foot out the door; loyal clients have both feet in the room. Satisfied clients still have doubts, loyal clients are undoubtedly yours.
Client satisfaction has very little to do with client loyalty. It is important to transcend your satisfied clients to loyal clients. This transition is all dependent on the clients experience with you, your products or your processes. So how do you go from a satisfied client to a loyal client?
You have to become the Alpha and Omega of client servicing. The first person they will want to call and the last person they will ever need. You will be there when they need you the most and when they don't necessarily need you at all. You will add value that goes way beyond their expectations. The price of your goods and services is what they pay but the added value will always be free. You should become completely interested in their lives both in business and in pleasure. You should build a biography about them which will detail everything you need to know in order to build a relationship based on loyalty and trust.
This biography will be your Holy Grail of gathered information. If they have a problem help them solve it whether it is business related or not. If they say they suffer from sinus headaches go back to the office and email them something you found on the internet that might be beneficial. This lets them know that you were thinking of them and that you were listening when they spoke even if it wasn't about business. It is this added value that will make a connection with your client that will be embedded into their minds and their hearts. Remember the saying every problem creates an opportunity, and believe me when I say everybody has problems.
If you want your clients to trust you and become loyal clients you have to show them trust as well. Remember to gain trust you have to show trust. Confide something to your clients that may be personal. This will show them that your relationship isn't purely business. They will feel closer to you now that they see you have a life outside of business.
We had one perfect human being and we crucified him. Everyone else is in training. You will make mistakes, it is how you handle those mistakes that will give them confidence in you. Admit your faults and take care of the problem no matter what it is. You better deliver on this promise because it can single handily help drive a person to become a loyal client or worst of all a former client. When you make a mistake make sure you tell the client with great service.
To stand out in the service world you have to give a world of service. A doctor works to increase quantity of life you serve to increase quality of life. A satisfied client is content, a loyal client is faithful
Client Satisfaction means they are looking for something better, client loyalty means they know nothing is better. Clients who are satisfied are short lived; clients who are loyal are long standing.
Client satisfaction means they like you, client loyalty means they trust you. A satisfied client will leave you in a heartbeat; a loyal client won't leave you until your heart stops beating. Satisfied clients have one foot out the door; loyal clients have both feet in the room. Satisfied clients still have doubts, loyal clients are undoubtedly yours.
Client satisfaction has very little to do with client loyalty. It is important to transcend your satisfied clients to loyal clients. This transition is all dependent on the clients experience with you, your products or your processes. So how do you go from a satisfied client to a loyal client?
You have to become the Alpha and Omega of client servicing. The first person they will want to call and the last person they will ever need. You will be there when they need you the most and when they don't necessarily need you at all. You will add value that goes way beyond their expectations. The price of your goods and services is what they pay but the added value will always be free. You should become completely interested in their lives both in business and in pleasure. You should build a biography about them which will detail everything you need to know in order to build a relationship based on loyalty and trust.
This biography will be your Holy Grail of gathered information. If they have a problem help them solve it whether it is business related or not. If they say they suffer from sinus headaches go back to the office and email them something you found on the internet that might be beneficial. This lets them know that you were thinking of them and that you were listening when they spoke even if it wasn't about business. It is this added value that will make a connection with your client that will be embedded into their minds and their hearts. Remember the saying every problem creates an opportunity, and believe me when I say everybody has problems.
If you want your clients to trust you and become loyal clients you have to show them trust as well. Remember to gain trust you have to show trust. Confide something to your clients that may be personal. This will show them that your relationship isn't purely business. They will feel closer to you now that they see you have a life outside of business.
We had one perfect human being and we crucified him. Everyone else is in training. You will make mistakes, it is how you handle those mistakes that will give them confidence in you. Admit your faults and take care of the problem no matter what it is. You better deliver on this promise because it can single handily help drive a person to become a loyal client or worst of all a former client. When you make a mistake make sure you tell the client with great service.
To stand out in the service world you have to give a world of service. A doctor works to increase quantity of life you serve to increase quality of life. A satisfied client is content, a loyal client is faithful
By Ryan Rhoades
