Every customer-service savvy entrepreneur knows that it's easier,
cheaper and more lucrative to maintain a current customer than to
acquire a new one. Thus, it's crucial to care for your loyal clients so
you can guarantee to keep them for life. Here are tips on how to do
that:
Sell products/services worthy of loyalty - It's a no brainer. Clients won't stick around if you offer sub-par quality goods or don't function exactly as they're supposed to. But if you offer excellent product/services, then winning lifelong customers won't be a problem for you.
Treat everyone as a prospective lifer - Never wait for clients to become "regulars" before you start accommodating them as such. Establishing a relationship is your responsibility not your customers'. So consider each new client as if he/she could be the next big fish and potential customer for life.
Surpass expectations - Going beyond what people asked for is one of the most powerful ways to win and keep lifelong customers. Thus, constantly strive to give better, valuable things for your repeat business. Besides, if you go above their expectations, you become memorable to them-making customers more likely to come back.
Listen to clients - When you really listen to your customers and care for what they have to say, you'd easily be able to determine their likes and dislikes about your business. So talk to them. Get their honest feedback. Once you find out their thoughts about you, you can then modify your business to better service them.
Pamper your loyal customers - You owe it to them for being devoted supporters. Thus, it doesn't hurt to offer them some extra incentives to attract them into becoming customers for life. Depending on your type of business, but this typically involves freebies, special discounts/promotions, exclusive sales/invites to events, gift coupons, and being treated like a VIP. Indulge them and they will definitely stick around.
More than just gaining new customers, it's also important to make existing customers happy so they'd keep supporting your business. Having lifelong customers of course needs a lot of effort, care and attention from you. Just remember these tips above and you should be on your way to creating customers for life.
Sell products/services worthy of loyalty - It's a no brainer. Clients won't stick around if you offer sub-par quality goods or don't function exactly as they're supposed to. But if you offer excellent product/services, then winning lifelong customers won't be a problem for you.
Treat everyone as a prospective lifer - Never wait for clients to become "regulars" before you start accommodating them as such. Establishing a relationship is your responsibility not your customers'. So consider each new client as if he/she could be the next big fish and potential customer for life.
Surpass expectations - Going beyond what people asked for is one of the most powerful ways to win and keep lifelong customers. Thus, constantly strive to give better, valuable things for your repeat business. Besides, if you go above their expectations, you become memorable to them-making customers more likely to come back.
Listen to clients - When you really listen to your customers and care for what they have to say, you'd easily be able to determine their likes and dislikes about your business. So talk to them. Get their honest feedback. Once you find out their thoughts about you, you can then modify your business to better service them.
Pamper your loyal customers - You owe it to them for being devoted supporters. Thus, it doesn't hurt to offer them some extra incentives to attract them into becoming customers for life. Depending on your type of business, but this typically involves freebies, special discounts/promotions, exclusive sales/invites to events, gift coupons, and being treated like a VIP. Indulge them and they will definitely stick around.
More than just gaining new customers, it's also important to make existing customers happy so they'd keep supporting your business. Having lifelong customers of course needs a lot of effort, care and attention from you. Just remember these tips above and you should be on your way to creating customers for life.
