Every Employee is a Salesman

Selling is probably the most important part of any business. Good selling involves providing the right product and services to your customers thereby creating customer satisfaction. Your ability to provide and fulfill your customers need will determine your level of success in selling. The truth is that we are all salesmen one way or the other. Whether you are a front desk officer, cleaner, security man, business executive, business owner or back end officer, we are all working for one thing; to promote and grow the business we work for.

To this end, every employee is drawn into the battle for sales. Here’s a typical example of what i mean. Every department in the organization relies on sales data for planning and allocating resources effectively. This process of sales planning is what i refer to as sales forecasting. The benefits of sales forecasting to organizations accrue from how its departments and organs use this information for organizations growth and development. For instance: The Production Unit needs sales data to help them determine how much more or less quantity needs to be produced, whether or not extra machines and labor would be required for production and how customers are reacting to the product offering of the company.  The Human Resource Unit of the company will also need to determine based on the sales forecast whether labor requirements are adequate to meet the staffing requirements of the company both presently and in the future, whether experts/specialists will be needed to champion growth opportunities etc. For more on these please refer to my article on sales forecasting. One thing is clear. Sales determine everything. The performance of every employee has a ripple effect on organizational sales. For instance, a back office accountant or finance analyst must perform an accurate analysis of costs and revenue so as to properly determine the availability of funds and costs tied to the organizations new marketing strategy for it to succeed.

That goes to say categorically that without sales in any business, employees will be left without a job. It also goes to say that every employee is tied to sales either directly as a salesperson, marketer or indirectly by contributing to the effectiveness of organizational sales. 

Employees may also be presented with sales opportunities for their organizations either within or outside the business premises, during on hours or off hours, at professional or casual functions, through social media or conventional means, online or offline. To this end, it is imperative that organizations train every single employee, irrespective of their job roles or status, on basic sales, marketing and business skills. This will ensure that employees are able to harness sales opportunities at any chance they present themselves. To learn basic sales, marketing and business development skills, please click the course button on our homepage.
+Marketing+