Custom services marketing continues to meet the demand of a growing market starving for more personal service. In an impersonal world, where most people are numbers, statistics or ratios, people crave more personal service.
There's a growing demand for services that can meet individual needs. Are taking advantage of this growing demand? If not, make sure you read this message carefully. Why? Because if you're not taking advantage of this demand for customized service, you're leaving money on the table.
As this recession tightens it's grip on global economies, companies who ignore custom service marketing will have to close. No longer can businesses ignore consumers individual needs and expect to prosper.
A glaring example is the American auto industry, who failed to react to the changing demands of their customers. If you're a small business you have a powerful advantage over your larger competitors. Are you using this advantage to your benefit?Â
If you're smaller, leaner and meaner you can change, adapt and adjust much faster than your larger competitions. This is an enormous advantage, especially in a recession. The key is to find out what your target markets current needs are. The quickest and most effective way to do this is:
1. Surveys.
2. Questionnaires.
3. Personal Contact Interviews.
In a recession peoples buying habits can stop, turn and even reverse on a dime. Now it takes a business who can do that with their target market. Those who fail will soon stand scratching their heads and wondering where their customers went.
When the truth is their customers still exist, but they failed to adjust to their customers changing buying habits, needs and demands. As a result they failed to provide the customized services to meet the needs and demands of their target customers.
Customized service marketing helps you keep a closer hand on your target markets pulse. Often the business who fails is often the last one to know their target customers buying habits have changed. The business who succeeds is often the first one to know, even before their customers.
Today's savvy buyers are more educated and demanding that ever before. Therefore, the days of the cookie-cutter and one size fits all products and services is slowly going the way of the buggy whip.
The successful products and services of the future will come from companies who focus on catering to their customers individual tastes and needs.
Find little ways to customize your products and services to meet the individual needs of your customers. Why? Because it's also an effective way to build customer loyalty.
Personally, the companies I gravitate back to are the ones who know my individual tastes and bend over backwards to meet them. Don't you? In fact, I'll drive past similar companies to go to one on the other side of town that meets my individual needs.
In the past, people expected to pay extra for custom services and products. But as the business climate grows more crowded and competitive, customized products and services will come with the territory. The businesses who can provide it will have an edge over those who can't or won't.
Shame on the business or person who ignores the individual needs of their customers. They'll soon have to step aside and make room for the business or person that fills the personal needs of their customers. Why?
Because customers continue demanding customized services more and more. Are you preparing to meet the demand? If not, your customers will eventually find the business or person who does.
By Roy Primm.
TheNicheMan.com - Get the free Market Niche couse everyone is talking about.
