These days, an internet user spends several hours on social
networking site each day. This glaring fact is one of the opportunities
digital marketers have in terms of creating leads for their business.
There is still a debate whether this is the best platform to generate
leads from. With the points below, we may not be able to deduce if it
really is the best, but we know that social media is definitely on the
short list.
Social media lets you connect with your leads at a platform that they check frequently throughout the day.
When properly integrated with advertisements, not only will you have maximum visibility for your business, but being on social networking sites will also allow you to interact with your leads, and create conversations about your business. Strategically mapping out content that will be engaging to your fans, but still has affinity to your business will boost your online presence.
Social media allows you to establish your expertise.
You know that you can also do this using your website, but the beauty of being on social networking sites is that you no longer have to ask your leads to leave the platform they are already in to view your content. Moreover, the nature of the posts on social media makes your content relatable. This almost guarantees better consumption of your message.
Creating social networking accounts will give you rich insights about your leads.
How your fans engage with the content that you push? Do they simply link? Do they often leave comments? How receptive are they to promos? These questions, among many others will be answered by properly monitoring the analytics of your social pages. The beauty of this is that enables you to profile your sales leads.
Being on social networking sites also gives you an opportunity to benchmark yourself against your competitors.
You have probably set KPIs for your business, but by having social accounts, you can get one that is not just based on your business' personal best. Since your competitors are probably also on social media, this gives you an avenue to compare the cohesiveness of your respective communities, which in turn, says a lot about the chances of you doing business with the people who follow you.
Just like any aspect of business-regardless whether traditional or digital-being on social networking sites also requires a lot of strategising. The good thing about this that this route is very easy to execute. Once you figure out what types of content to post, and how you can drive traffic to your sign up page for sales leads, you can already start your own page right away.
Article Source: B._Boyd
Social media lets you connect with your leads at a platform that they check frequently throughout the day.
When properly integrated with advertisements, not only will you have maximum visibility for your business, but being on social networking sites will also allow you to interact with your leads, and create conversations about your business. Strategically mapping out content that will be engaging to your fans, but still has affinity to your business will boost your online presence.
Social media allows you to establish your expertise.
You know that you can also do this using your website, but the beauty of being on social networking sites is that you no longer have to ask your leads to leave the platform they are already in to view your content. Moreover, the nature of the posts on social media makes your content relatable. This almost guarantees better consumption of your message.
Creating social networking accounts will give you rich insights about your leads.
How your fans engage with the content that you push? Do they simply link? Do they often leave comments? How receptive are they to promos? These questions, among many others will be answered by properly monitoring the analytics of your social pages. The beauty of this is that enables you to profile your sales leads.
Being on social networking sites also gives you an opportunity to benchmark yourself against your competitors.
You have probably set KPIs for your business, but by having social accounts, you can get one that is not just based on your business' personal best. Since your competitors are probably also on social media, this gives you an avenue to compare the cohesiveness of your respective communities, which in turn, says a lot about the chances of you doing business with the people who follow you.
Just like any aspect of business-regardless whether traditional or digital-being on social networking sites also requires a lot of strategising. The good thing about this that this route is very easy to execute. Once you figure out what types of content to post, and how you can drive traffic to your sign up page for sales leads, you can already start your own page right away.
