Article By Valentine Okolo
In our
everyday dealings with customers, one of three things is bound to happen. We
either:
-fail to meet customer expectations
-meet customer expectations
-or exceed customer expectations
Exceeding customer expectations is no mean
feat. In today’s business world, customers are increasingly knowledgeable about
product choices, service standards and above all consumer rights. And so
exceeding customer expectations has become a must do for any business that is
serious about gaining market share, loyalty and customer trust.
So what are
these essential customer service skills every customer service representative
needs to be exceptional?
Work on Your Attitude
Your
attitude is a representation of who you are; what you believe and the choices
you make. Guard it with your life because it is your life. Attitude is
everything. Make a subconscious decision to be excellent at delivering customer
service; in fact at everything you do. Resolve to be the best in your office,
the best in the industry and enjoy doing it. When you put your mind to it you
will begin to notice improvements in your results.
Resolve to
control your subconscious. Understand that the subconscious controls the judgments
you consciously make. Learn to feed it positively. This is where you begin to
take control of your decisions. When you positively manage your decision making
process, you will discover that you will be better able to manage your attitude
towards customers especially problem customers, your colleagues, your employers
and the community.
Exude Integrity at All Times
Integrity is
arguably the highest moral standard one can achieve. The word integrity in
itself stands for moral excellence, wholeness and in many ways honesty. People
should be able to see you as someone who says only what he will do and does what
he says. Above all, that which you say you will do should always be morally
right.
Customers trust and are loyal to you when
they know you maintain a high sense of integrity. This means that you will always
treat customer transactions transparently, exclude moral excellence in all
deals, keep to commitment and accept full responsibility for your actions. An
employee of integrity gains customers’ trust and the trust of his employers
over time and when you develop trust you gain loyalty and respect from everyone.
Professionalism
Be the
professional they can trust. This means that you must perform your duties
quickly and accurately. To be able to do this effectively, you must have
excellent product knowledge. Learn the act of patience. You can go beyond basic
and expected levels of service to provide your customers with desired and even
surprising service interactions. Try to ensure you make your business or
service the determinant of the standard for service in your industry, and then
go the extra mile by making a way to always go beyond it.
Emotional Intelligence
Emotional intelligence is the
ability to learn or understand the feelings of others. When translated to
service delivery, emotional intelligence becomes the ability to learn or
understand the feelings of your customers.
One key
characteristic of emotional intelligence is empathy.
Empathy
means that you will always try to put yourself in your customers’ shoe. You
must understand how your customers’ expectations are rising over time,
understand what your customers really want from you and understand what they
value and what they believe they are getting (or not getting) from your
business.
Do not treat
a customer in a manner you would not like if you were placed in their own
shoes.
Develop Your Personal Standards
You must
have a clear understanding of yourself and the concept behind customer buying. To do this effectively,
you must first develop your personal standards. You must equally understand what drives customer behavior.
The word
standard means a level of excellence required or specified. The drive to always
achieve excellence should form a part of your character. To maintain high personal
standards, you need to make quality decisions based on moral strength and
principles. You should be able to make compelling commitments and stick by them
even when there are no factors enforcing or restricting you to keep them. These
areas of standards include growth, honesty, integrity (earlier discussed),
relationship, energy and action. All these have been extensively treated in my
course on Basic Sales, Marketing andBusiness Development Skills.
Article By Valentine Okolo
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