Every
customer is unique with diverse backgrounds, needs, thoughts or expectations. One
fact however cuts across all customers: Customers
will continue to patronize you as long as they continue to have good
experiences over and over again.
Over time, these good experiences develop into the ultimate feeling of trust. Trust is essential to the growth of every relationship and successful businesses thrive on great relationships between the company and its customers.
So here are 5 tips to help you build customer trust over time:
·
Exude Integrity at all times
Customers trust you when
they know you maintain a high sense of integrity. This means that you will
always treat customer transactions transparently, exude moral excellence in all
deals, keep to commitment and accept full responsibility for your actions.
·
Be Emotionally Intelligent to their
needs
Customers learn to trust
you when they discover you genuinely care about their feelings and their
business. Showing empathy demonstrates to them that it’s not just about their
money but that friendship is equally important.
·
Be the Expert they need
Having excellent
product/service knowledge helps you perform your duties professionally such
that you are quick and accurate. Customers trust you when they know you have
the expertise and knowledge to deliver.
·
When you promise, always deliver:
The ability to keep to
promises demonstrates to the customer how dependable you are. It is better not
to promise than to fail. If you discover that you will not be able to fulfill a
promise due to circumstances beyond your control, quickly inform the customer
and make amends if you can.
·
Create Excellent Products
If the
product offering is excellent and service delivery is superb, the organization
will have gained advantage delivering value to the customer. Based on value
continuously enjoyed, satisfaction sets in; loyalty and trust become a reward
No comments:
Post a Comment