These 7 Proven Strategies will Boost Retail Sales Volume and Improve Your Customer Patronage By 100% this Holiday Season

Article By Valentine Okolo

      Holiday seasons can be hectic due to large volume of sales, customer demands and the need to achieve company year-end targets. It's hard to keep a lid over the can while ensuring that service standards remain impeccable during this period. So, how do i ensure my customer service agents, Sales Representatives and Employees are hitting sales by delivering that wowing service every customer wants?

      These 7 Proven Strategies will Increase Retail Sales Volume and Improve Your Customer Experience By 100% this Holiday Season

  
      Ensure Employees are Emotionally Intelligent                          

Customers learn to trust you when they discover you genuinely care about their feelings and their business. Showing empathy demonstrates to them that it’s not just about their money but that friendship is equally important.

Emotional intelligence is the ability to learn or understand the feelings of others. When translated to service delivery, emotional intelligence becomes the ability to learn or understand the feelings of your customers. To do this effectively, it becomes imperative that everyone in the organization learns to display a good degree of empathy in discharging service to the customer. I have written an elaborate article on emotional intelligence which you can find here.

Employ Service Driven Personnel

The truth is that we are all salesmen one way or the other. Whether you are a front desk officer, cleaner, security man, business executive, business owner or back end officer, we are all working for one thing; to promote and grow the business we work for.

Customers will continue to patronize you as long as they continue to have good experiences over and over again. This means that as a customer service representative or service person, you must continue to provide a wowing experience every time a customer visits you which lead to customer satisfaction. It therefore follows that for your business to be successful there is no substitute for satisfying the customer. In order to deliver that superb customer service experience, service personnel must learn to demonstrate at all times those customer service skills that portray them as true service professional.

These include: Exuding Integrity at all times, being Emotionally Intelligent to customer’s needs, Being the Expert they need,  always delivering on promises, Being Skilled in the Act of Managing Problem Customers, Communicating clearly and professionally, Being Responsible all times at, Dressing Smartly Your dressing is a reflection of who you are and the company you represent. Remember that you will be perceived and addressed how you dress. Dress beautifully, smart, professionally and responsibly, Understanding What Drives Customer Behavior and being certified. Read my in-depth article on 10 Customer Service Skills a Customer Service Representative Needs

      Use Mystery Shopping

A mystery shopper is a person employed by an organization, often temporarily, to buy goods and services from it with the aim of ascertaining the quality of service delivery by staffs within the organization.  The mystery shopper is often times unknown to the staff that will be attending to him/her. This distinct advantage allows the mystery shopper to obtain facts about the conditions of service given to him/her and obtainable within the organization without bias.

Mystery shopping has become a perfect tool for achieving excellence in service delivery as organizations now use this to improve on areas that impact negatively on service delivery. Get my in-depth article onhow to employ mystery shopping here.

      Perform Performance Service Appraisals: Performance appraisal is an excellent tool that can be used to measure whether service standards are improving or not. These service standards are measured using performance metrics that measure salient points that define the quality of service your organization renders.

      Use Customer Surveys:

Customer surveys can tell you how well you are doing and help correct service errors. Its helps guide you to determine whether the customers you are serving are satisfied with the quality of service being delivered during the period.

      Be Sure to Prepare Your Service Personnel through Trainings:

Training is essential to success. Preparing service persons to deal with and cope with the holiday rush is a sure recipe to success. Customer service persons should be trained to: manage impatient customers, irate customers manage customer emotions and feelings and handle increased packaging and customer requests.

       Obtain and Manage Feedback Properly

Feedback allows you to determine: whether your clients are totally satisfied with the product or service you’ve rendered ,what your clients may expect as product or service modifications, additional products or services that are required that you may not have been originally aware of and your customer service ratings. Thank you.

Article By Valentine Okolo